Privacy Policy

Effective Date: July 21 2025

Applies to: www.aharshi.com (operated by Rajendra Enterprises)

1. INTRODUCTION

AHARSHI (“we,” “us,” or “our”) is committed to safeguarding the privacy of our website visitors and customers. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you access or interact with our WooCommerce-based website www.aharshi.com (“Website”) or engage with our services.

By using our website, purchasing our products, or contacting us through our channels (WhatsApp, Instagram, Email), you consent to the terms outlined in this policy. This policy applies to all users, regardless of location, device, or method of access.

2. INFORMATION WE COLLECT

We collect the following types of information:

A. Information You Provide Directly

Full Name
Email Address
Mobile Number
Shipping and Billing Address
Payment details (processed through secure 3rd-party gateways; not stored by us)
Account details (username, password if created)
Order notes, product customization requests
Product reviews, testimonials, social media mentions
Customer support queries via Email, WhatsApp, or social media
Communication preferences for marketing and newsletters

B. Automatically Collected Information

IP address and browser user agent
Device type, screen resolution, operating system, and browser version
Session activity including visited pages, search terms, referring sites
Time spent on each page and interaction patterns (e.g., clicks)
Cookies and similar tracking technologies (Google Analytics, Meta Pixel, WhatsApp Click-to-Chat)
Language preferences and geolocation (approximate)

C. Information from Third Parties

Payment gateways (e.g., Razor pay, Cash free, PhonePe) for payment confirmation, status, and fraud prevention
Courier/logistics partners (e.g., Blue Dart, India Post) for tracking and delivery updates
Marketing and analytics platforms (e.g., Mailchimp, Meta Ads Manager) for customer segmentation
UTM parameters from influencer or affiliate campaigns
Product wish lists or abandoned carts from plugin-based tools

3. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

To process, confirm, and fulfil orders
To send order updates, shipping notifications, and delivery confirmations
To provide customer service and resolve inquiries or issues
To create and maintain your customer account
To personalize your shopping experience based on your preferences and browsing behaviour
To send marketing communications (WhatsApp alerts, email offers, Instagram campaigns) with consent
To analyse customer activity and improve our product offerings and website experience
To detect, investigate, and prevent fraudulent transactions and other illegal activities
To comply with legal and regulatory obligations, including invoicing and tax filings
To support loyalty programs, giveaways, and feedback surveys

4. COOKIES AND TRACKING TECHNOLOGIES

Our Website uses cookies and similar technologies to enhance your browsing experience and provide tailored content.

Types of Cookies We Use:

Essential Cookies: Required for cart, checkout, login, and secure navigation
Performance Cookies: Help us understand website traffic and usage patterns (e.g., via Google Analytics)
Advertising Cookies: Used by platforms like Meta (Facebook, Instagram) and WhatsApp to show you personalized ads based on your activity
Functionality Cookies: Remember your preferences such as location, currency, or login status
Click-to-Chat Integrations: WhatsApp cookies identify the source of your visit and allow smooth interaction with our customer support

Managing Cookies:

You may manage or delete cookies through your browser settings. If you are shown a cookie banner on your first visit, your preferences are stored accordingly. By continuing to browse our site, you agree to our use of cookies.

If you wish to read more about our cookie practices or opt-out tools, contact us, or refer to our Cookie Policy (if provided separately).

5. LEGAL BASIS FOR PROCESSING

We rely on the following legal bases:

Consent: For marketing, cookies, and promotional communications
Contractual Obligation: To fulfil product orders and support services
Legitimate Interest: To enhance security, maintain records, and market responsibly
Legal Obligation: To comply with statutory, tax, and consumer protection laws

6. WHO WE SHARE YOUR INFORMATION WITH

We only share your data when necessary, including with:

Payment Gateways: Razor pay, Cash free, Phone Pe (to securely process your payments) or other authorized payment aggregators used for transactions on our platform.
Shipping & Courier Partners: Delhivery, Ship rocket, India Post, Blue Dart (for timely delivery) or any other logistic partners engaged for fulfilment.
IT & Hosting Providers: WooCommerce, WordPress, Cloudflare, and security plugins
Marketing Services: Mailchimp, WhatsApp Business API, Meta Ads, and SMS gateways
Analytics Tools: Google Analytics, Facebook Pixel for aggregated behavioural insights
Legal Authorities: In response to valid legal processes, government requests, or court orders

We never sell or lease your personal data to third parties.

7. USER RIGHTS

Under applicable laws (Indian IT Act, DPDP Bill 2023, and GDPR), you have the following rights:

Right to Access: Request a copy of the data we hold about you
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data in certain circumstances
Right to Restrict Processing: Temporarily halt processing under specific conditions
Right to Data Portability: Receive your data in a portable format (if feasible)
Right to Object: Decline data use for direct marketing or profiling
Right to Withdraw Consent: Opt-out of newsletters, WhatsApp alerts, or promotional emails

To exercise any of these rights, please email: support@aharshi.com. We may require verification to process such requests.

8. DATA RETENTION

We retain your information only for as long as necessary to:

Fulfil orders, warranty claims, and return processes
Provide customer support and resolve disputes
Maintain transaction and GST invoicing records
Meet legal, regulatory, and accounting requirements
Support product traceability and internal analytics

We routinely purge inactive marketing data and user accounts after 24 months of inactivity unless longer retention is required by law.

9. SECURITY MEASURES

We implement the following technical and organizational measures to safeguard your data:

SSL encryption during checkout and login processes
Two-factor authentication for admin dashboard access
Regular malware scanning and plugin updates
Data minimization and role-based access for internal team
Backup protocols and downtime monitoring
Firewall and anti-bot protection

While we follow industry best practices, no system is 100% immune from breach. You are also responsible for maintaining the confidentiality of your password and account.

10. CHILDREN’S PRIVACY

Our products and services are not designed for individuals under 13 years of age. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. We will promptly remove the information.

11. USER-GENERATED CONTENT

When you submit reviews, share photos, or tag us on social media:

We may repost, feature, or display such content on our website and marketing materials
By doing so, you grant us a non-exclusive right to use such content for promotional purposes
We respect your privacy and will avoid disclosing personal identifiers unless explicitly permitted

12. THIRD-PARTY LINKS

Our website may include links to third-party websites and services, including social media platforms, payment gateways, and courier tracking pages. These services operate independently and are governed by their own privacy policies. We encourage users to review the respective privacy terms of these third parties.

We also embed social sharing widgets such as the Facebook Like/Share/Recommend button and the Pinterest Save button on certain pages of our website to improve user interaction and experience.

The Facebook widget may collect information such as your IP address, browser type, store cookies on your browser, and track your interaction with the widget (e.g., likes or shares), especially if you are logged in to Facebook. For more information, users may refer to Facebook’s privacy policy.
The Pinterest Save button allows you to save images directly to your Pinterest account. This feature may track your IP address and browser details as per Pinterest’s privacy practices. For more information, users may refer to Pinterest’s privacy policy.
We use a Twitter Tweet widget at our website. As a result, our website makes requests to Twitter’s servers for you to be able to tweet our webpages using your Twitter account. These requests make your IP address visible to Twitter, who may use it in accordance with their data privacy policy.
For more information, users may refer to Twitter’s privacy policy.

We do not control how these platforms collect or use your data. By interacting with these widgets, you agree to their respective privacy policies.

13. INTERNATIONAL VISITORS

If you are visiting from outside India:

Your personal data will be transferred to and processed in India
By interacting with our website, you agree to this data transfer
Where required, we adopt Standard Contractual Clauses or similar safeguards for cross-border transfers

14. CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy as needed. Changes will be posted on this page with a revised “Effective Date”. We encourage you to check this page periodically for updates.

15. CONTACT US

If you have any questions, concerns, or complaints regarding this policy:

Brand Name: AHARSHI (operates under the firm Rajendra Enterprises)

Registered Address: Ground Floor, 37-2-2/2, Jain Complex, Market Street, Near Subhash Road, Kakinada, Andhra Pradesh, 533001

Email: support@aharshi.com
Phone: +91 63055 67471

Instagram & YouTube: @aharshi.official

Thank you for trusting AHARSHI with your personal information. We are committed to protecting your privacy and ensuring a safe and secure shopping experience.